Wed, 07 Nov 2018 00:04:58 GMT
Monash University has launched an innovative
content publishing platform that allows students and industry
professionals to build their own documentaries based on issues they find
Purpose-built by Y&R Melbourne*, the proprietary technology seamlessly builds bespoke documentaries in real time. Launching with seven broad themes, there are hundreds of hours of footage, cutaways and music tracks, with millions of possible outcomes.
To view the platform, go to: http://adifferentlens.monash.edu/.
view more - Creative
Says Fabian Marrone, CMO, Monash University: "The Build Your Own Documentary platform for A Different Lens allows users to generate highly targeted, highly relevant, in-depth content for an audience of one, instantly. We're excited to give current and potential students, and interested members of the community, the ability to engage with the issues most important to them."
Says James Wills, creative director, Y&R Melbourne: "After interviewing Monash academics for the A Different Lens documentary series, we quickly realised we were leaving heaps of inspiring and intelligent insights on the cutting room floor. We didn't want them to go to waste, so the Build Your Own Documentary platform was born. This gives people the chance to sit in the director's chair and dictate what they want to see."
After watching their unique edit, each user will be served a tailored list of courses relevant to their selections to help them discover the range of degrees on offer at Monash.
Advertiser: Monash University
Chief Marketing Officer: Fabian Marrone
Music Company: DG Music
Animation Company: Jumbla
Account Director: Louise Brugman
Account Executive: Thomas Wilson
Chief Creative Officer: Paul Nagy
Creative Agency: Y&R Melbourne
Creative Director: James Wills
Designer: Lewis Brown, Simon Gray
Designers: Leigh Maslij, Nick Roche (Interactive Designers)
Developers: Shashwat Amin, Rhys Burnie
Digital Producer: Gabriel Montalban
Editor: Alek Janev
Executive Creative Director: Jake Barrow
Executive Producer: Sheridan Wadelton
Group Account Directors: Matthew Hunt
Producer: Emma King
Technical Lead: Michael Zaporozhets
UX Designer: Guy Tuckwell
Categories: Education, Corporate, Social and PSAsVMLY&R Australia, Wed, 07 Nov 2018 00:04:58 GMT