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Monash University Unveils ‘Build Your Own Documentary’ Publishing Platform

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Platform extends 'A Different Lens' documentary series that continues to explore the world's most topical issues through the eyes of Monash's academic experts

Monash University Unveils ‘Build Your Own Documentary’ Publishing Platform

Monash University has launched an innovative content publishing platform that allows students and industry professionals to build their own documentaries based on issues they find interesting.

Purpose-built by Y&R Melbourne*, the proprietary technology seamlessly builds bespoke documentaries in real time. Launching with seven broad themes, there are hundreds of hours of footage, cutaways and music tracks, with millions of possible outcomes.

To view the platform, go to: http://adifferentlens.monash.edu/.


Monash University - Build Your Own Documentary - 2.jpgSays Fabian Marrone, CMO, Monash University: "The Build Your Own Documentary platform for A Different Lens allows users to generate highly targeted, highly relevant, in-depthMonash University - Build Your Own Documentary - 3.jpg content for an audience of one, instantly. We're excited to give current and potential students, and interested members of the community, the ability to engage with the issues most important to them."

Says James Wills, creative director, Y&R Melbourne: "After interviewing Monash academics for the A Different Lens documentary series, we quickly realised we were leaving heaps of inspiring and intelligent insights on the cutting room floor. We didn't want them to go to waste, so the Build Your Own Documentary platform was born. This gives people the chance to sit in the director's chair and dictate what they want to see."

After watching their unique edit, each user will be served a tailored list of courses relevant to their selections to help them discover the range of degrees on offer at Monash.

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Client

Advertiser: Monash University

Chief Marketing Officer: Fabian Marrone

Music

Music Company: DG Music

Animation

Animation Company: Jumbla

Creative Agency

Account Director: Louise Brugman

Account Executive: Thomas Wilson

Chief Creative Officer: Paul Nagy

Creative Agency: Y&R Melbourne

Creative Director: James Wills

Designer: Lewis Brown, Simon Gray

Designers: Leigh Maslij, Nick Roche (Interactive Designers)

Developers: Shashwat Amin, Rhys Burnie

Digital Producer: Gabriel Montalban

Editor: Alek Janev

Executive Creative Director: Jake Barrow

Executive Producer: Sheridan Wadelton

Group Account Directors: Matthew Hunt

Producer: Emma King

Technical Lead: Michael Zaporozhets

UX Designer: Guy Tuckwell

Genres: Documentary

Categories: Education, Corporate, Social and PSAs

VMLY&R Australia, Wed, 07 Nov 2018 00:04:58 GMT