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Monash University Launches Thought-Provoking Documentary Series via Y&R Melbourne

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The series will explore neuroethics, populism, terrorism and sustainability, among other pressing issues in the world

Monash University Launches Thought-Provoking Documentary Series via Y&R Melbourne
Monash University and Y&R Melbourne have created a five-part documentary series entitled, ‘A Different Lens’. The series, geared towards future staff, postgraduates and industry leaders, interrogates the world’s most pressing issues through the eyes of Monash experts and thought leaders. 

The first episode, ‘An Automated World’, investigates the impact of robots and artificial intelligence from disciplines as varied as business, philosophy, I.T., and the arts. 

Says Caroline Knowles, Monash University Director of Campaign Management: “A Different Lens allows us to talk about global issues from different academic perspectives, demonstrating the depth of experience and expertise students and staff are exposed to at Monash.”

Says James Wills, Creative Director, Y&R Melbourne: “The world’s most pressing issues deserve more than a news headline or quick soundbite. A Different Lens provides an insight into how the brightest minds at Monash understand these issues and relate them to the future of industry and society.”

Future episodes will examine neuroethics, populism, terrorism and sustainability, and will be released in the coming weeks across various channels, including Monash University’s Content Hub.  
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Audio Post Production: Baxter Sound

Music : DG Music


Editor: Hamish MacGregor (Lead), Jamie Blanks

Production Company

Director: Craig Griffin


Animation Company: Jumbla


Advertiser: Monash University

Campaign Director: Caroline Knowles

Campaign Manager : Jane Mahuru & Nikita Wist

Chief Marketing Officer: Fabian Marrone

Creative Agency

Creative Agency: Y&R Melbourne

Executive Creative Director: Jake Barrow

Executive Producer: Sheridan Wadelton

Group Account Directors: Matthew Hunt

Producer: Emma King

Researcher : Denise Erikson

Senior Art Director: Shane Dawson

Senior Planner: Christine O’Keefe

Genres: Documentary

Categories: Government, Corporate, Social and PSAs

VMLY&R Australia, Thu, 02 Nov 2017 10:07:00 GMT