Brand experience agency Momentum Worldwide, part of McCann Worldgroup, has appointed Ewa Nuckey as UK Director of Insight and Strategy.
Nuckey, formerly of Lowe Open, Arc WW/Leo Burnett and Arnold klp, joins Momentum to head up an existing team of planners and digital strategists, housed in both the London and Manchester offices of the agency. She replaces the recently transplanted Matthew Gidley, who was elevated to the role of Managing Director of Momentum Chicago. Previously, she has worked with brands including Volvo, General Motors, Morrisons, Diageo, Burger King, Ford and Procter & Gamble.
She will take up the post with immediate effect and focus on working closely with all Momentum UK and global clients to optimise and add value to their brands, whilst also managing the agencies proprietary research programme and strategic tools development.
Allan Cobb, UK Managing Director, Momentum Worldwide said: “Ewa is an amazing addition to our agency family; she will provide strong leadership to the department and helm our insights efforts, which are paramount in our current and future client strategy, we place insights at the heart of our work. Her experience and industry nous will be invaluable in delivering best in class solutions and strengthening our offering.”
Ewa Nuckey, UK Director of Insight and Strategy, Momentum Worldwide commented: “I am excited to be working with Allan and the Momentum UK team to lead our proprietary research efforts and strategic thinking in the UK for our wide variety of clients, starting with our next research piece, ‘We Know Sports Fans’, due for release in the June.”