Molson Hunts Down Their Own Decades-Old Jerseys after They Start Trending

Molson Coors Beverage Company is excited to announce that three coveted vintage Molson Canadian jerseys will be available to win in stores between August 10th-12th, 2023, in the Greater Toronto Area. 

This particular mesh navy baseball jersey, emblazoned with “CANADIAN” on the front, has been trending on social media with fans asking where they can find one for themselves.

So, Molson Canadian tracked down as many jerseys as they could on resale websites and are making them available to Canadians in stores. 

To find the jerseys, folks should follow Molson on their Instagram page at @molsoncanadian, keeping in mind the code word “Jersey Drop” for a chance to win – not beer – but a coveted piece of vintage merchandise. 

Pictured above: The Molson Jersey drops winner from Brampton, Ontario

“Our mesh navy jersey has recently been popping up all over social feeds, so it felt like the right time to bring one of our OG styles back as vintage fashion continues to trend,” said Sophia Lal, senior brand manager, Molson and Miller Trademarks. “This vintage find is giving people nostalgia for beer-branded merch from our cases back in the day, and we wanted to get them in fans’ hands as soon as we could.” 

Thousands of Molson Canadian hockey, baseball and cycling jerseys of varying styles were originally part of beer cases distributed across Canada in the late ‘90s and early 2000’s.