Molson Coors has recently announced the launch of its 60 Second Shop app - the mobile version of the award-winning resource for retailers.
The app, downloadable via the Apple App Store and Google Play, will retain all the functionality of the online tool and will allow retailers to tap into a resource that gives them access to hints, tips and downloadable POS tools.
‘Going mobile’ means Molson Coors will have another means of connecting directly with retailers and will allow the brewer to communicate with the users of the app with push notifications - providing greater cut through than conventional emails and websites.
The launch is consistent with data that suggests mobile web traffic is on the rise yearly, with Flurry analytics suggesting 86% of all time spent on mobile devices is now happening within apps.
Built on over two years of shopper insight, ‘60 Second Shop’ is designed to help convenience store owners optimise their outlet to help shoppers find what they need, quicker, and give them more reasons to pop in-store, helping retailers simplify the shopper experience in outlet.
Molson Coors’ Customer Marketing Director, Clare Vinter, said: “The new 60 Second Shop app is a great way to enable retailers, quickly and simply with tips and advice they can activate in store.
“The 60 Second Shop initiative has proved incredibly successful and we’re delighted to be offering 60 Second Shop insights through a medium with such immediacy.”
The web-based version of 60 Second Shop was recognised at last year’s IGD awards, where it scooped the prize for ‘Consumer Insight Excellence’. To sign up and receive weekly tips, market insight, and ideas from ‘60 Second Shop,’ retailers can visit: http://www.60secondshop.co.uk