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Molson Coors Appoints Havas as Lead UK Creative Partner

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Integrated solution spans advertising, PR, customer marketing, sponsorship and activation across four Havas agencies

Molson Coors Appoints Havas as Lead UK Creative Partner

Global brewing company Molson Coors has appointed Havas UK as its lead UK creative partner without a pitch. The deal sees the agency take on advertising, PR, customer marketing, sponsorship and activation duties across Coors Light, Staropramen, Blue Moon and Pravha, in addition to the agency’s existing Molson Coors brands Carling, Sharp’s Brewery and Rekorderlig.

This integrated, multi-disciplinary approach unites all these services under one roof – with a single, dedicated Havas UK team and client lead. This team will be co-located within Havas’ Kings Cross Village to service its newly-expanded Molson Coors portfolio, and includes specialists from Havas London (advertising), Cake (sponsorship and activation), Field Day (customer marketing) and One Green Bean (PR).

The appointment was made following a series of successful advertising, sponsorship and activation campaigns from Havas London and Cake across Carling, Sharp’s Brewery and Rekorderlig last year.

Jim Shearer, Marketing & Consumer Excellence Director at Molson Coors, adds: “It’s an exciting time to be working with Havas across our great portfolio of beer and cider brands creatively unlocking opportunities to drive connection and relevance with consumers. With the success we’ve already had with Cake and Havas London and the expertise clearly evident across the Havas group, we’ve extended that relationship.”

Chris Hirst, Havas UK CEO, adds: “Not only have Molson Coors got an enviable portfolio of some of the leading brands in their market, but their energy is second to none. This win, without a pitch, shows that there is real demand for our genuinely integrated approach to servicing our clients and is yet more proof that this model is working.”

Molson Coors’ UK media planning and buying will continue to be held by Publicis’ Zenith and OOH specialists Kinetic. 

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Havas UK, Wed, 12 Sep 2018 14:02:07 GMT