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Molson Canadian's Travelling Beer Fridge

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Rethink campaign revives "I am Canadian" tagline

Molson Canadian's Travelling Beer Fridge

Ten years after it closed the book on its longstanding “I Am Canadian” campaign, Molson Canadian has brought the tagline out of retirement. On Friday, June 21, the brand released a new 90-second online spot, “The Beer Fridge,” on its Facebook page that ends with the classic tagline.


The spot features a beer fridge fully stocked with Molson Canadian, which was placed in a number of European cities and can only be opened by scanning a Canadian passport. A 30-second version of the ad is aired on Monday during game six of the Stanley Cup playoffs. 


"The Beer Fridge" is directed by Jonty Toosey of Partners Film via Rethink.


Title: The Beer Fridge
Client: Molson Canadian

Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais 
Art Directors: Joel Holtby, Vince Tassone, Christian Buer
Writers: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea 

Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Post Production: Fort York VFX
Music and Sound Design: RMW Music
Producer/Composer: Steven MacKinnon

Colourist: Eric Whipp, Alter Ego

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Partners Film - Service, Wed, 26 Jun 2013 10:46:01 GMT