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Molly Schiot Shoots l.a.Eyeworks Spots

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The three new pieces of work take the viewer on a tour of the city

Molly Schiot Shoots l.a.Eyeworks Spots

 

 
Take a peek through the eyes of director Molly Schiot in her new work for iconic eyewear company l.a.Eyeworks.  In form true to the native brand, the three spots take the viewer on a tour of the places and images that define the city of angels, mischievously superimposed in Molly's signature whimsical style into three super hip l.a.Eyeworks frames, with musical accompaniment by the likes of the DumDum Girls, The Babies, and Bleached.
 
 
Established in 1979 as the first independent house of optical design in Los Angeles, l.a.Eyeworks imaginative frames–designed by co-founders Barbara McReynolds and Gai Gherardi–are favorites among artists, designers, and celebrities worldwide. Well-known for explosive marketing concepts, l.a.Eyeworks is perhaps most often recognized by its signature portrait campaign (photographed by Greg Gorman), which has highlighted astonishing faces from Stephen Sprouse to RuPaul to Sharon Stone with the timeless tagline "A face is like a work of art. It deserves a great frame."
 
As part of their ongoing partnerships with artists and creators (Catherine Opie, Barbara Kruger, Gary Panter, Huntley Muir, et al), l.a.Eyeworks turned to Molly to re-investigate their expressive lexicon on her own creative terms. The results are three arresting meditations – or, as Molly calls them, “nature films” – that explore the company's passion for form and color through a series of rapid cut videos of natural and built environments, with cutting-edge indie bands adding a temporal layer of sonic texture.
 
The witty Miss Schiot has been featured in numerous blogs and publications for her multi-media work on commercials and music videos, as well as her blog SheLovesMeYeahYeah featuring her intrepid white terrier, Maddy, who has a penchant for footwear, Marc Jacobs and Kate Middleton, and interviews the likes of stylist Shirley Kurata.  Schiot is represented by Uber Content.
 
Credits
 
Client: l.a.Eyeworks
Molly Schiot directed, produced and edited the pieces.  
Music by DumDum Girls, The Babies, and Bleached
 

 

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Categories: Clothing and Fashion

lbbonline.com, Fri, 28 Sep 2012 09:37:47 GMT