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Molly Burdett Directs the Slow Burn of Heartbreak for Joesef ft Loyle Carner's 'I Wonder Why'

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Temperatures reach boiling point in new promo

Molly Burdett Directs the Slow Burn of Heartbreak for Joesef ft Loyle Carner's 'I Wonder Why'

Spindle have presented the new music video for Joesef directed by emerging talent Molly Burdett. 'I Wonder Why' is about the slow burn of heartache, and the cyclical nature of losing someone and trying to forget about it. Shot on sweet, 70’s soaked 16mm.

In her treatment Molly initially wrote that: “the song has a very dream-like quality to it, particularly the pace and the echoing guitar builds an atmosphere that feels enchantingly melancholic. I aim to create a visual world for the video that feels as moving and engaging as the music. The heart of this video will be Joesef’s emotive and powerful performance. Set within one messy bedroom space, we explore the lingering feeling of heartbreak and the brutal cycle of emotions associated”

The main element to the brief that Molly and the team asked Absolute to look at was the subtle transition from cold to hot as the film and song develops. Colourist Adam Clarke managed to address the majority of this in the grade by establishing three main styles, cold, warm and a transitional period in- between the two.

On top of this the Flame and Nuke team, Carl, Chris and Elliot, worked together to layer up various VFX elements such as ice, frost and very subtle breath suspended in the air to help reiterate the cold atmosphere. To aid in reinforcing the warmer sections, it was a case of adding some fire and spark elements and then distorting the radio sequence to show it heating up, melting and then finally burning.

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Director: Molly Burdett

EP: Miles Nathan

Producer: Rosie Brear


Production Company: Spindle

DP: Adric Watson

Movement Director: Chi-San Howard

1st AD: Ty Hack

Focus Puller: Eve Carreño

Loader: Josefine Thieme

Trainee: Ysiss McKen

Gaffer: Esteban Gimpelewicz

Spark: Leopold Nasseans

Spark: Jeff Celis

Production Designer: Charlotte King

Art Dept Assist: Kaitlin McCoo

Styling: Nathan Henry

MUA: Shamirah Sairally

Runner: Chiara Guy

Film Lab

Film Lab: Cinelab London

Commercials Producer: Aarti Mahtani

Creative Director: Joce Capper


Editor: Hasani Franke

Post producer: Ellie McNaughtan @ WORK

Grade: Adam Clarke

VFX: Absolute Post

Exec Producer: Jenna Le Noury @ Absolute Post

Assistant Post producer: Ava Millard

Assistant Post producer: Ollie Ireland

Sound and Music

Sound mix: No 8.

Music Video Rep: Claire Louise Darling @ MouthPiece

Commissioner: Connie Meade

Genres: Music & Sound Design, People, Dialogue

Categories: Music video, Short Films and Music Videos

Spindle, Wed, 02 Sep 2020 09:29:52 GMT