The Marketing Standard
Fri, 18 Jun 2021 16:13:02 GMT
Top independent agency Mojo Supermarket has hired award-winning production veteran Mel Senecal as its director of integrated production, a new position at the agency. Mel is joining Mojo following a 10-year tenure at McCann where she served as VP executive producer leading all productions at m:united/McCann and overseeing productions for global markets.
At McCann, Mel led production for a long list of clients, including Verizon, L’Oréal, Microsoft, and Coca-Cola, among others. Her produced work features high-profile talent like Blake Lively, Freida Pinto, Lea Michele, Maurice Harris, Jorge Gutierrez, Melissa Arnot, Sandra Equihua, and Zoe Saldana, to name a few.
“Work that shakes up culture is often almost impossible to produce because usually there’s no ‘best practice’ for it.” explained Mo Said, founder and creative chief at Mojo Supermarket. “So we didn’t need a producer, we needed a creative with a production title to sit in the creative department. I think we’ve successfully fooled everyone.”
While at McCann, Mel founded McCann Q, the company’s LGBTQIA resource group. The group enabled the agency to spearhead excellent work like Mastercard’s 'True Name,' 'Acceptance Street,' and Verizon’s 'Love Calls Back.' Entertainment Weekly called her most recent project with Microsoft as one of the top holiday ads in 2020.
“I believe the advertising and marketing industry can affect societal change and make powerful social statements,” explained Mel Senecal. “I just want to shake sh*t up and I know Mojo is the place to do it.”