10 months ago
Families know that each day is full of bustling activity, from the moment the alarm rings to the clicking off of the bedside light. More moments made on Mohawk Flooring - whether accidental, playful, purposeful - layer into cherished memories in a new spot narrated by Molly Ringwald from The Richards Group.
Supporting these slices of life are the water splashes, clacking footfall, scraping chairs, and robust chatter that makes a house a home. Lucky Post’s Scottie Richardson created this soundscape to seamlessly blend with the visual narrative, edited by Logan Hefflefinger, and envelop viewers in each welcoming environment. Richardson also engineered the remote record session with Ringwald, whose voice adds the knowing warmth of someone who understands your world.
And sure, that world may include a giant dog shaking water all over the floor or a dropped science project scattering in the kitchen. But that’s okay, because under it all is the winsome beauty of Mohawk.
Advertiser: Mohawk Flooring
Post Production Company: Lucky Post
Colourist: Neil Anderson
Editor: Logan Hefflefinger
Assistant Editor: Alex Heisterkamp, Jake Odgers
Graphics: Seth Olson
Finish: Tim Nagle
Executive Producer: Jessica Berry
Audio: Scottie Richardson
Production Company: The Directors Bureau
Director: Melodie McDaniel
Creative Agency: The Richards Group
Creative Director: Terence Reynolds, Julia Melle
Art Director: Mike LaTour
Copywriter: Tina Johnson
Brand Manager: Jessica Walker, Kristin Trumble, Kerrin McKaig
Agency Producer: Lynn Louria
Account Principal: Pete Lempert
Genres: People, Storytelling, Dialogue
Categories: Home, FurnitureLucky Post, 10 months ago