Mohawk Flooring Captures Cherished Family Moments in Heartwarming Ad

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Lucky Post’s Scottie Richardson creates a seamless soundscape that blends with the visual narrative
Mohawk Flooring Captures Cherished Family Moments in Heartwarming Ad

Families know that each day is full of bustling activity, from the moment the alarm rings to the clicking off of the bedside light. More moments made on Mohawk Flooring - whether accidental, playful, purposeful - layer into cherished memories in a new spot narrated by Molly Ringwald from The Richards Group.

Supporting these slices of life are the water splashes, clacking footfall, scraping chairs, and robust chatter that makes a house a home. Lucky Post’s Scottie Richardson created this soundscape to seamlessly blend with the visual narrative, edited by Logan Hefflefinger, and envelop viewers in each welcoming environment. Richardson also engineered the remote record session with Ringwald, whose voice adds the knowing warmth of someone who understands your world.

And sure, that world may include a giant dog shaking water all over the floor or a dropped science project scattering in the kitchen. But that’s okay, because under it all is the winsome beauty of Mohawk.

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Client

Advertiser: Mohawk Flooring

Post Production / VFX

Post Production Company: Lucky Post

Colourist: Neil Anderson

Editor: Logan Hefflefinger

Assistant Editor: Alex Heisterkamp, Jake Odgers

Graphics: Seth Olson

Finish: Tim Nagle

Executive Producer: Jessica Berry

Audio: Scottie Richardson

Production Company

Production Company: The Directors Bureau

Director: Melodie McDaniel

Creative Agency

Creative Agency: The Richards Group

Creative Director: Terence Reynolds, Julia Melle

Art Director: Mike LaTour

Copywriter: Tina Johnson

Brand Manager: Jessica Walker, Kristin Trumble, Kerrin McKaig

Agency Producer: Lynn Louria

Account Principal: Pete Lempert

Genres: People, Storytelling, Dialogue

Categories: Home, Furniture

Lucky Post, 10 months ago