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Mohawk Flooring Captures Cherished Family Moments in Heartwarming Ad


Lucky Post’s Scottie Richardson creates a seamless soundscape that blends with the visual narrative

Mohawk Flooring Captures Cherished Family Moments in Heartwarming Ad

Families know that each day is full of bustling activity, from the moment the alarm rings to the clicking off of the bedside light. More moments made on Mohawk Flooring - whether accidental, playful, purposeful - layer into cherished memories in a new spot narrated by Molly Ringwald from The Richards Group.

Supporting these slices of life are the water splashes, clacking footfall, scraping chairs, and robust chatter that makes a house a home. Lucky Post’s Scottie Richardson created this soundscape to seamlessly blend with the visual narrative, edited by Logan Hefflefinger, and envelop viewers in each welcoming environment. Richardson also engineered the remote record session with Ringwald, whose voice adds the knowing warmth of someone who understands your world.

And sure, that world may include a giant dog shaking water all over the floor or a dropped science project scattering in the kitchen. But that’s okay, because under it all is the winsome beauty of Mohawk.


Post Production / VFX
Agency / Creative
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Genres: Storytelling, People, Dialogue

Categories: Furniture, Home

Camp Lucky, Thu, 23 May 2019 09:35:32 GMT