Leading global luxury wine and sprit business
Moët Hennessy Australia has picked Havas as its digital and social
agency of record following a competitive pitch that took place at the
end of 2016.
The brief covers all brands in the Moët Hennessy
portfolio: Moët & Chandon, Chandon, Glenmorangie, Belvedere, Veuve
Clicquot, Ardbeg, Hennessy, Cloudy Bay, Cape Mentelle. Dom Pérignon,
Ruinart, and Krug.
The win comes off the back of the successful
work Havas owned PR, experiential and social agency, Red Agency, has
been doing over the past year for Moët Hennessy. Havas and Red Agency
will work together to deliver on a number of the brand briefs.
Says Bohdi Lewis, digital strategy director, Havas: "We are hugely
excited by the opportunity of working with Moët Hennessy. Their brands
are already highly aspirational with very high levels of awareness in
Australia. The challenge we face is how to turn this awareness into
something more meaningful and accessible to new generations who define
luxury very differently to audiences of the past."
Maloney, head of digital, Moët Hennessy Australia: "Havas demonstrate an
insight-driven, strategic and creative approach to digital, social and
innovation. We look forward to partnering with them to enrich the
consumer experience across our luxury champagne, wine and spirits
Lewis adds that Havas and Moët Hennessy will be
exploring new technologies for activating campaigns: "Moët Hennessy
clearly have the appetite to explore new ways to connect with consumers,
as demonstrated by their commitment to co-fund with HAVAS a pipeline of
work dedicated to testing new technologies. This is exactly the type of
client we want to attract."
The activity begins immediately.