Modus Operandi’s Interactive Trailer for Ubisoft’s Assassin’s Creed III has been named one of the finalists for the SXSW Interactive Awards. The awards will be revealed at the 16th Annual SXSW Interactive Awards Ceremony presented on Tuesday, March 12th.
The innovative trailer for Assassin’s Creed III combines traditional film trailer storytelling with the interactive ability for the player to make path and weapon decisions. The result is a compelling and immersive experience that plunges the player into the battle of Bunker Hill as the hero of Assassin’s Creed III.
Built holistically from the ground-up to satisfy users from both a UX and storytelling perspective, Modus Operandi collaborated closely with Ubisoft to develop scripts, boards and animatics in advance of UI and back-end development. Original motion-graphics, dynamic post-production sound and effects were added to enhance theatricality. The interactive layer was built in Flash as well as HTML5 for mobile playability. Housed on assassinscreed.com as well as on its own Facebook tab, the whole experience was also embeddable in blogs and websites to increase awareness of the tactic.
Modus Operandi is a multi-platform content developer and creator of immersive experiences and brand-based engagements. ModOp produces campaigns that are creatively robust, technologically innovative, strategic, and flawlessly executed across a wide array of platforms and applications. For more on Modus Operandi, please visit: www.modop.com.