Black cars move aside, upstart OldsMO-Bile is taking over SXSW one ride at a time. Launched by Modus Operandi, the service premieres at SXSW with MO-Bile’s signature ride: the custom-detailed 1979 Oldsmobile 98 Regency. Clients will be taken to parties and special events in true Modus Operandi style. To know the company is to expect the unexpected, and to have a hell of a time along the way.
“OldsMO-bile is the perfect manifestation of the ModOp process. We discovered our client’s core SxSW need and solved it quickly, with style and efficiency whilst utilizing cutting-edge 1979 technology,” offers Modus Operandi President Jeff Suhy. “Forget the “pop-up” agency, we’ll have our creative team in the car ready to work through your most acute challenges, while getting you where you need to be.”
The OldsMO-Bile is currently enjoying its very own “Cannonball Run” as the Olds 98, driven by Modus Operandi’s Steve “Scof” Schofield, PJ Yesawich and Brian Kingston, makes its way from Modus Operandi’s Hollywood HQ to SXSW in Austin, TX. During the event – March 8 – 14 – VIPs and clients who possess the official OldsMO-Bile access card will have exclusive use of the service. Yes, it is only one vehicle, but the ride is sweet.
“We know that riding in SXSW traffic is usually a cluster,” says Steve Schofield. “Our service isn’t faster than the others; it extends the revelry from A-to-B. I think it was Pythagoras who said: Friends are as companions on a journey who ought to aid each other to persevere in the road to a happier life. If he did the math, he’d have known that aid would come in the form of a MO-dified 1979 Olds.”
The last word comes from the forlorn ModOp CD PJ Yesawich, who notes, “I really don’t want to drive this to Austin.”
Don’t have a MO-bile card? Tweet to @modopLA for the chance to win a ride in the Oldsmobile 98 during SxSW running all day and night. Instagram using #greenmachine to share photos and use Vine to post videos of the Green Machine on location in Austin, TX for the chance at random prizes of sentimental value and blatant self-promotion.