Modus Operandi’s digital campaign for Far Cry 3 has expanded into broadcast advertising with an International television spot. The commercial is a creative and strategic extension of a multifaceted campaign produced by Modus Operandi in collaboration with client Ubisoft for the highly anticipated Far Cry 3 global launch.
“Content drives the digital space and it is paramount to amplify this content with a cohesive voice through all tactics, whether its digital or not,” comments Modus Operandi Chief Creative Officer Aaron Sternlicht. “Far Cry represented a perfect opportunity to define impactful, connected facets for all screens.“
An establishing design toolkit created around a Rorschach motif present within the game title defines the campaign, which includes numerous digital assets, trailers, stand-alone specialty units and the television spot.
Spot Name: "The Only Way Out is Through"
Concept/Production: Modus Operandi
COO: Aaron Sternlicht
ECD: Derich Wittliff
EP: Rhys Demery
Producer: Brendan Cravitz
Coordinator: Julian Bishop
Editor: Mathew Delamater
Assistant Editor: Taichi Erskine
Designer/ Animator: Kevin Vaisman & Bryan Halcott
Game Capture Direction: James Hudson
Audio: Levels Post
Mixer: Matt Slivinski
Colorist: Jason Weichelt
Music: The Jezabels "Prisoner"
Music Supervisor: Michael Jackson, Jackson Music Supervision