Modus Operandi announces the acquisition of Dark Matter, a marketing strategy firm with a reputation for developing mobile strategy.
"We believe that Dark Matters unparalleled experience in developing mobile marketing strategy for Fortune 1000 companies will greatly contribute toward expanding our overall service offerings. Our clients are rapidly moving toward strategically led, data-focused marketing initiatives and Dark Matters expertise in this area is a perfect complement to the foundation weve already laid," said Miles Dinsmoor, Chief Executive Officer of Modus Operandi.
The acquisition further cements Modus Operandis position as a Mobile First agency, acknowledging that consumers today are not only mobile, but rely on a myriad of devices and platforms to engage with brands. This consumer behavior generates petabytes of new information on almost a daily basis, information that companies like Modus Operandi mine to make smarter, more informed decisions on everything from creative targeting methods to engagement and retention tactics.
As part of the acquisition, Dark Matter founder Angel Evan assumes the role of Strategy & Analytics for Modus Operandi. Author, speaker and college instructor, Angel is credited with being one of the leading minds on the topic of mobile in the U.S. and is perhaps the only person who can develop mobile strategy for both Fortune 500 brands and second round, venture capital-backed startups. Through his work with Dark Matter, and now Modus Operandi, there is one tenant Angel and his team maintain: the core of any marketing strategy must be based on a fundamental truth about the end-customer. This concept, fortified with a battery of cold, hard data is the approach to each and every client engagement.