ModOp Films has signed director & still photographer Scott Toepfer to the growing roster, launching the collaboration with a broadcast, theatrical and digital/social campaign for Just For Men.
"I spotted Scott a couple years ago by watching his short films including 'It's Better in the Wind,' " says ModOp Films EP Steve Schofield. "Scott is an influencer in the lifestyle motorcycle world, a passion of mine, he's followed throughout the photography world, and he's been involved in the branding of Iron & Resin, one of the coolest shops in California, since it began. When I introduced him to Rossi (Cannon) we all clicked, and the Just For Men campaign happened immediately."
“Scott has an amazing aesthetic that really resonates with today’s audiences and he is exceptionally smart when it comes to authentically highlighting brands,” adds ModOp Films EP Rossi Cannon. “He has an established following and understands multimedia and multiplatform. It makes him a great fit for so many projects, especially those looking to get deeper into digital and social which is an area we’ve been working in since ModOp’s inception.”
Scott Toepfer grew up in Southern California, and was raised by a midwestern family. He has a deep passion for photography and film and has traveled the world shooting stills and live-action film for major brands including Adidas, Chevrolet, Dodge, Iron & Resin, Sapporo, Discovery Channel, Allstate and Harley Davidson.
In a word, Scott's style of directing is ‘immersive.’ Inspired by the mid-century New York street photographers, Scott has always put the camera right into the middle of the action, rather than at a distance. ‘It’s the way the viewer becomes invested in the story and feels like he or she knows the characters,” he notes.
This approach is evident in the new Just For Men rebrand campaign via Combe, Inc. The campaign features spots, digital content and accompanying doc shorts that drop viewers into the daily lives of men who easily achieve the look they want. Currently airing across all channels and featured online, the campaign can be viewed here.
“When Rossi sent me the links to Scott’s work, I knew he was the right match for the tonality of global campaign. The film is very authentic which was key to the campaign’s message,” says Carin Zakes, EP at Combe. “It was wonderful to partner with a director who is able to do an ambitious amount of work, with high energy and purpose. The end result is exceptional.”view more - Hires, Wins & Business
Categories: Business Services, Recruitmentlbbonline.com, Thu, 28 Aug 2014 10:54:54 GMT