Model Gisele Bündchen Sends Characters (Human or Alien) Straight from the Cinema to Sky Play
Campaign by FCB Brasil shows how quickly movies go from theatres to Sky Play viewers at home
The new Sky video, created by FCB Brasil and staring Gisele Bündchen, shows how quickly a new movie goes from the movie theatres directly to Sky Play, the on-demand video platform of the largest paid satellite TV provider in Brazil.
"We believe that this strategy will amplify the message that Sky Play is a one-of-a-kind experience that doesn't let our programming take a day off – after all, it lets Sky customers watch a variety of content their own way: whatever, whenever, and wherever they want," said Alex Rocco, Marketing Director at Sky.
In the video, titled ‘HR’, the recently-arrived characters, in their first contact with the human resources department, are immediately called on by the model. Part of the Sky Play Corp. campaign, the video uses a lighthearted dynamic to emphasise how quickly new releases go from the theatre to Sky Play's programming, and also reinforces the slogan "With Sky Play, programming doesn't get a day off and you watch it wherever, whenever, and however you want."
"Sky Play Corp. is the world where the best movies and characters come together, including those that have just left the silver screen. And the person responsible for organising this universe is Gisele Bündchen, who chooses the best characters to become part of Sky Play," commented Joanna Monteiro, FCB Brazil CCO.
The Sky Play Corp. campaign videos are large productions that parody more than 150 characters. They required five days of filming and a production team of around 180 people per day. The filming location was the Corinthians Arena, which, after extensive post-production work, was transformed into the imposing Sky Play Corp.
The video will be shown on broadcast TV and digital media.view more - Creative
Client Approval: Gustavo Fonseca, Alex Rocco, Claudia Benvenuti e Raquel Domingues
Post Production / VFX
Post Production Company: Nash Production
VFX Artist: Fabio Abreu
Colour Company: Bleach Filmes
Sound Company: Satélite Áudio
Voice Over: Paulo Vasilescu
Account Services: Fernanda Costa e Tati Dias
Talent Agent: Patricia Bündchen
Creative Agency: FCB Brasil
Executive Creative Director: Fábio Simões
Creative Director: André Pallú e Marco Monteiro
Art Director: André Mezzomo e Juliana Utsch
Copywriter: Pedro Furtado e Sofia Calvit
Planner: Luana Azeredo, Rafael Martins e Filipe Ballesté
General Creative Director: Joanna Monteiro
Client Services: Elton Longhi, Pedro Führer, Camila Rossignolo, Mariana Bedeschi, Sheila Rodriguez e Luisa Kneipp
Media: Fábio Freitas, Cristina Omura, Mônica Oliveira e Gabrieli Miranda
RTV: Charles Nobili, Ricardo Magozo, Murillo Moretti, Pedro Lazzuri e Mariana Carneiro
Production Company: Saigon
DOP: Pedro Cardillo
Client Services: Fernanda Gomes, Jin Park e Tais Sanches
Production coordinator: Carol Pessini, Marina Blum, Mariana Mathias, Natália Cardoso
Art Director: Carol Ozzi
1st AD: Flávia Meszberg
Production Director: Roberto Bellezia
Composer: Roberto Coelho e Kito Siqueira
Editor: Beto Araujo
Genres: Comedy, Visual VFX, People, Storytelling, Dialogue
Categories: Media and Entertainment, Streaming ServicesFCB Brasil, Wed, 07 Aug 2019 13:16:16 GMT