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Model Gisele Bündchen Sends Characters (Human or Alien) Straight from the Cinema to Sky Play

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Campaign by FCB Brasil shows how quickly movies go from theatres to Sky Play viewers at home

Model Gisele Bündchen Sends Characters (Human or Alien) Straight from the Cinema to Sky Play
The new Sky video, created by FCB Brasil and staring Gisele Bündchen, shows how quickly a new movie goes from the movie theatres directly to Sky Play, the on-demand video platform of the largest paid satellite TV provider in Brazil.
"We believe that this strategy will amplify the message that Sky Play is a one-of-a-kind experience that doesn't let our programming take a day off – after all, it lets Sky customers watch a variety of content their own way: whatever, whenever, and wherever they want," said Alex Rocco, Marketing Director at Sky.
In the video, titled ‘HR’, the recently-arrived characters, in their first contact with the human resources department, are immediately called on by the model. Part of the Sky Play Corp. campaign, the video uses a lighthearted dynamic to emphasise how quickly new releases go from the theatre to Sky Play's programming, and also reinforces the slogan "With Sky Play, programming doesn't get a day off and you watch it wherever, whenever, and however you want."

"Sky Play Corp. is the world where the best movies and characters come together, including those that have just left the silver screen. And the person responsible for organising this universe is Gisele Bündchen, who chooses the best characters to become part of Sky Play," commented Joanna Monteiro, FCB Brazil CCO.
The Sky Play Corp. campaign videos are large productions that parody more than 150 characters. They required five days of filming and a production team of around 180 people per day. The filming location was the Corinthians Arena, which, after extensive post-production work, was transformed into the imposing Sky Play Corp.
The video will be shown on broadcast TV and digital media.
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Client

Advertiser: Sky

Client Approval: Gustavo Fonseca, Alex Rocco, Claudia Benvenuti e Raquel Domingues

Post Production / VFX

Post Production Company: Nash Production

VFX Artist: Fabio Abreu

Colour Company: Bleach Filmes

Sound

Sound Company: Satélite Áudio

Voice Over: Paulo Vasilescu

Account Services: Fernanda Costa e Tati Dias

Other

Talent Agent: Patricia Bündchen

Creative Agency

Creative Agency: FCB Brasil

Executive Creative Director: Fábio Simões

Creative Director: André Pallú e Marco Monteiro

Art Director: André Mezzomo e Juliana Utsch

Copywriter: Pedro Furtado e Sofia Calvit

Planner: Luana Azeredo, Rafael Martins e Filipe Ballesté

General Creative Director: Joanna Monteiro

Client Services: Elton Longhi, Pedro Führer, Camila Rossignolo, Mariana Bedeschi, Sheila Rodriguez e Luisa Kneipp

Media: Fábio Freitas, Cristina Omura, Mônica Oliveira e Gabrieli Miranda

RTV: Charles Nobili, Ricardo Magozo, Murillo Moretti, Pedro Lazzuri e Mariana Carneiro

Production Company

Production Company: Saigon

Director: 2

DOP: Pedro Cardillo

Client Services: Fernanda Gomes, Jin Park e Tais Sanches

Production coordinator: Carol Pessini, Marina Blum, Mariana Mathias, Natália Cardoso

Art Director: Carol Ozzi

1st AD: Flávia Meszberg

Production Director: Roberto Bellezia

Music

Composer: Roberto Coelho e Kito Siqueira

Offline

Editor: Beto Araujo

Genres: Comedy, Visual VFX, People, Storytelling, Dialogue

Categories: Media and Entertainment, Streaming Services

FCB Brasil, Wed, 07 Aug 2019 13:16:16 GMT