5 months ago
Greatcoat Films' Gemma Yin has directed a new spot for the Charlotte Olympia x PUMA campaign.
Gemma has been bringing her own brand of animated fun to Charlotte Olympia campaign videos since 2015. Her affinity with their luxuriously playful 'wink, wink' style of art direction has crystallised their creative alliance. Charlotte teams up with sportswear giant Puma for this latest collection, bringing her revered 1930s-inspired aesthetic into the arena of boxing & sportswear apparel.
Alice Dellal stars as the two boxing champions for her first appearance in one of her sister’s campaigns. Post-production techniques place the two versions of Alice on screen together in a playful face to face meeting, while graphic text and montages inspired by vintage boxing posters set the scene for their much-anticipated fight. The video was shot on 16mm colour film stock, bringing a rich vibrancy to the piece while rooting the visuals in a bygone era. The production team was a female powerhouse of creatives and technicians.
Creative Director: Charlotte Dellal
Model: Alice Dellal
Director: Gemma Yin
Cinematographer: Beatriz Sastre
Production Designer: Phoebe Anne Harris
Producer: Sandra Spethmann
Production Manager: Palma Derzsi
Film Lab: Cinelab London
Categories: Shoes, Clothing and FashionGreatcoat Films, 5 months ago