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Mocktails on the Menu in Bacardi Facebook App

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23red project in support of 'Champions Drink Responsibly'

Mocktails on the Menu in Bacardi Facebook App

In support of its ‘Champions Drink Responsibly’ responsible drinking initiative, Bacardi Limited has launched a Facebook app – ‘MixLab’ – giving fans the chance to find the perfect Mocktail recipe to suit their mood. The highly visual app, designed by 23red, asks users four simple questions to determine which refreshing drink they would enjoy most, or else they can search by their favourite ingredient.

The Facebook app launches in the wake of a growing preference for Mocktails, with the opening of London’s alcohol-free bar, Redemption, this summer, and the upcoming ‘Go Sober for October’ campaign from Macmillan Cancer Support.

Enjoy finding the mocktail for you at: 

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Categories: Spirits, Alcoholic Beverages, Fri, 20 Sep 2013 10:18:18 GMT