MOCEAN Launches Strategy-Led Social Offering O2

Three-time 'Entertainment Agency of the Year' award-winner MOCEAN today announced the formation of O2, a new, strategy-driven social media venture led by Allan Gungormez, formerly head of strategy at Hi5. 

“Strategy has long been avoided by traditional entertainment marketing agencies, or, at best, kept separate from creative,” says MOCEAN president Michael McIntyre. “We have watched the gradual evolution of strategy in our space and feel that we’ve hit on an exciting new offering--one that links the best of social listening and cultural insights with world-class, hyper-speed creative execution. Allan represents the perfect combination of talent and experience to lead this breakthrough effort.”

Allan brings over a decade of digital, social, and content marketing expertise to his new role. His work on behalf of clients including Netflix ('When They See Us,' 'Lucifer,' 'BoJack Horseman'); Amazon ('The Boys'); as well as YouTube, Cisco, Spotify, Fender, and Converse has garnered dozens of Clio Entertainment and Shorty Award wins. 

“We’ve gotten to a place where there’s no longer the need to argue for social’s existence in the marketing mix,” added Allan. “But it’s important to approach the creative and distribution of content strategically. That’s what we’re bringing to the table to complete the equation and drive tangible success. The O2 team's experience in the social space paired with MOCEAN’s unparalleled creative gives us the ability to have creative that performs as brilliant as it looks.” 

O2’s primary focus will be to provide entertainment and brand clients with informed and innovative creative, distribution and platform strategy, community management, and insights. Additionally, O2 creatives will work closely with MOCEAN’s award-winning writers, editors, and designers to develop high-profile social media campaigns across all platforms.