Fri, 23 Apr 2021 16:14:27 GMT
MOCEAN, an entertainment agency in LA, has added two new VP-level hires as part of its continued growth path. Charles Ifegwu joins the company in the newly created role of vice president, client partnerships (brand), while Amy Palmer joins as vice president, client partnerships (entertainment). Both will report to MOCEAN COO Erica Coates.
Ifegwu joins MOCEAN from video content production company LemonLight, where he was vp-partnerships and instrumental in growing the company’s book-of-business. At MOCEAN, he will accelerate the expansion of the agency’s client roster beyond entertainment, adding to its already growing and robust portfolio of clients. With prior director-level partnership roles at organizations including the Bill Gates-owned Branded Entertainment Network and Neil Patel Digital, Ifegwu brings over 15 years of business development, marketing, branding and sales experience to MOCEAN. His new business efforts have generated world-class client wins including Microsoft, HP, Sony, Hallmark, NBCUniversal, Airbnb, Google, Netflix, Bacardi, Rover.com and Stella Artois.
Palmer, an award-winning marketing, branding, and production veteran, will be responsible for deepening MOCEAN’s existing relationships with media and entertainment brands. For more than 15 years, she’s been integral to hundreds of branding, marketing and advertising initiatives (including corporate branding and re-brand initiatives, Super Bowl spots, Upfronts, original content campaigns and Comic-Con experiences) thanks to past account director and executive producer roles at agencies including Troika and BPG. Her extensive experience spans media (Hulu, WarnerMedia, Netflix); consumer (Ford, Verizon, Uber); and sports clients (The NBA, FOX Sports, ESPN). Palmer was also part of the 2018 launch of the Hollywood based initiative 'ReFrame', which worked with Women in Film and Sundance to promote gender parity in the entertainment industry.
“Adding Amy and Charles to the team will bolster MOCEAN’s existing relationships across entertainment while helping us create new partnerships with consumer brands that would benefit from our extensive storytelling and audience-building capabilities,” said Coates.