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Group745
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Creative in association withGear Seven
Group745

Mobile Game BGMI Sends Fans into a Frenzy with Cryptic Image

02/04/2024
Advertising Agency
Mumbai, India
72
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Battlegrounds Mobile India launched the litmus test for fan engagement just before Easter

Two days before Easter, BGMI unleashed a cryptic image on social media, sending their community into a frenzy.

Fans went wild, submitting over 2000 outlandish theories in the form of comments, posts and Reddit threads – one dedicated player even built an entire website to crack the image!

After three days, the brand dropped the bombshell: the image was a random AI creation by an intern. 

This event wasn't just a prank; it was a litmus test for fan engagement that BGMI's community passed with flying colours.

The overwhelming participation and dedication displayed clearly prove the fans' deep-seated love and obsession with BGMI.

Credits
Work from DDB Mudra Group
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