Mob Sport Wins with Everton & Hummel Kit Launch Campaigns

Mob Sport & Everton FC has picked up two awards at Northwest Football Awards for the club’s ‘More than 11’ kit launch films for clothing brand Hummel and their 3rd Team kit launch featuring members of the club’s disability teams.

Everton FC developed the campaign with Mob Sport to launch the new season kit taking the idea of ‘More than 11’ – which recognises that football is much more than the 11 players on the pitch – it is the millions of fans in and outside the stadium and the local and international community in which football has a role to play. 

The films picked up the Best Club Marketing, Sponsorship or Engagement award and the Kick it Out award for Promotion Inclusion.

The Everton 2020/21 home kit became the fastest-selling shirt in the club's history following the first full day of pre-order sales.