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M&M’s Red Would Do Almost Anything for Love


Appears in Super Bowl spot with actress Naya Rivera

M&M’s Red Would Do Almost Anything for Love


Today Mars Chocolate North America unveiled a new M&M’S® Brand 30 second television commercial featuring actress Naya Rivera and the M&M’S character, Red. The spot aired during the first quarter of Super Bowl XLVII on CBS as part of the brand’s new integrated marketing campaign, ‘Better With M™,’ which showcases how M&M’S irresistible chocolate makes moments more fun and delicious.
The ad, created by BBDO New York, features the popular M&M’S character falling all over himself to showcase his commitment to Rivera while belting out the popular song, “I’d Do Anything for Love (But I Won’t Do That).” The relationship comes into question when Rivera can’t resist adding her milk chocolate beau to some of her favorite treats, including cookies, cake and ice cream.  She even goes as far as asking him to get inside a piñata. 
The ‘Better With M’ campaign is one of the largest marketing efforts in M&M’S history. In addition to the Super Bowl ad, the year-long campaign includes multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and a new cause-marketing partnership with Habitat for Humanity.  Fans are also encouraged to share how M&M’S makes their own moments better via the brand’s Facebook page (, as well as the hashtag, #betterwithmms.
Agency:                                                              BBDO New York
Client:                                                                Mars/M&M’S
Title:                                                                  “Love Ballad”
Chief Creative Officer:                                     David Lubars
Executive Creative Director:                              Tim Bayne
Executive Creative Director:                              Lauren Connolly
Senior Art Director:                                           Eduardo Petersen
Senior Copywriter:                                             Christopher Cannon
Executive Producer:                                          Chris Lenz
Assistant Producer:                                           Patrick Smith
Executive Music Producer:                                Melissa Chester
Senior Account Director:                                   Susannah Keller
Account Director:                                              Amanda Cruz
Account Manager:                                             Nicole Aniades
Account Executive:                                            Tani Nelson
Production Company:                                        Traktor
Director:                                                            Traktor          
Executive Producer:                                          Richard Ulfvengren
Head of Production:                                          Rani Melendez
Editing Company :                                             PS260
Editor:                                                               Maury Loeb
Producer:                                                          Laura Patterson
Executive Producer:                                          Zarina Mark
Animation:                                                         LAIKA/house
Animation Director:                                           Kirk Kelley 
Producer:                                                          Zilpha Yost
Color Grade:                                                      Co3
Colorist:                                                             Rob Sciarratta
Audio Post:                                                        Sound Lounge
Sound Mixer:                                                     Tom Jucarone
Music House:                                                    Emoto Music
Arranger:                                                           John Adair
Vocalist:                                                            Billy West
Song: "I'd Do Anything for Love (But I Won't Do That)" composed and written by Jim Steinman


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BBDO New York, Tue, 05 Feb 2013 10:31:19 GMT