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M&M’s Red Love Ballad Extended

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BBDO New York treats you to a little bit extra

M&M’s Red Love Ballad Extended

 

If you were one of the 100 million plus viewers of this year’s Super Bowl, then you probably saw BBDO New York’s M&M’S Red spokescandy perform “I would do anything for love” to Glee’s Naya Rivera.
 
Now, they’re giving viewers more of what they loved on Super Bowl Sunday, by releasing an extended :60 version that will have its broadcast premiere tonight, appropriately, on Glee (where Naya will be preforming a solo in the anticipated “Divas” episode).
 
 
See Red sing…more. 
See Naya desire Red…more. 
And see more of what Red would do for love…
 
Credits
 
Agency: BBDO New York
Client: Mars/M&M’S
Title: “Love Ballad”
 
Chief Creative Officer: David Lubars
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Executive Producer: Chris Lenz
Assistant Producer: Patrick Smith
Executive Music Producer: Melissa Chester
 
Senior Account Director: Susannah Keller
Account Director: Amanda Cruz
Account Manager: Nicole Aniades
Account Executive: Tani Nelson
 
Production Company: Traktor
Director: Traktor          
Executive Producer: Richard Ulfvengren
Head of Production: Rani Melendez
 
Editing Company : PS260
Editor: Maury Loeb
Producer: Laura Patterson
Executive Producer: Zarina Mark
 
Animation: LAIKA/house
Animation Director: Kirk Kelley 
Producer: Zilpha Yost
  
Color Grade: Co3
Colorist: Rob Sciarratta
 
Audio Post: Sound Lounge
Sound Mixer: Tom Jucarone
 
Music House: Emoto Music
Arranger: John Adair
Vocalist: Billy West
 
Song: "I'd Do Anything for Love (But I Won't Do That)" composed and written by Jim Steinman

 

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lbbonline.com, Fri, 08 Feb 2013 11:20:02 GMT