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Creative in association withGear Seven
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M&M's Recreates David Bowie, Rosalía, Kacey Musgraves and H.E.R Album Art
25/01/2022
Group745
Advertising Agency
New York, United States
327
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BBDO New York gives music icons a new twist
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Today, M&M'S announced M&M'S Album Art packs, a new musically inspired collection featuring the beloved M&M'S characters reimagined as landmark album covers. The new M&M'S Album Art packaging - created by BBDO New York - features the likes of four barrier-breaking and award-winning artists, including Kacey Musgraves, H.E.R., Rosalía and David Bowie, each known for inspiring a wide range of entertainment-loving fans to be their true selves and for promoting a sense of belonging. The four Album Art packs artists span a variety of music genres and were selected to ensure fans from different cultures, backgrounds and generations are seen and represented.

For 80 years, the iconic M&M'S brand has been a household favorite across generations, and recently, the brand announced an evolved purpose, focused on creating a world where everyone feels they belong – a movement to remind people everywhere that despite our differences, we all belong to a community of humans that share one simple and powerful thing in common: fun. M&M'S is for all funkind.

"From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M'S brand has a long-standing history of bringing joy and fun to fans, and M&M'S Album Art is the next step on this journey," said Sarah Long, chief marketing officer, Mars Wrigley North America. "M&M'S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging."

In celebration of the artists' diverse fanbases, M&M'S has leveraged social media to identify U.S.-based fans and surprised fifteen of them with a special delivery of M&M'S Album Art packs, bringing better moments and more smiles to fans across the nation.

Credits
Brand
Agency / Creative
Animation
Work from BBDO North America
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