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M&M's Miss Green in Sports Illustrated

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BBDO New York campaign takes her to Antarctica for magazine’s 50th anniversary

M&M's Miss Green in Sports Illustrated

 

This week, Sports Illustrated released its annual Swimsuit Edition (with Kate Upton on the cover).
 
What you may not know, however, is that the only model to don the back cover of the Sports Illustrated Swimsuit Edition for five years in a row is the fabulous Miss Green (M&Ms) who, this year, took her curves to Antarctica to celebrate the 50th anniversary of Sports Illustrated’s swimsuit edition. 
 
There’s even an accompanying video that’s been posted to M&M’s Facebook page.
 
 
Credits
 
Agency: BBDO New York
Client: Mars/M&M’S
Title: “Antarctica”
 
Chief Creative Officer: David Lubars
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Art Director: Talon Gustafson
Copywriter: Tara Nelson
Print Producer: Betsy Jablow
 
Senior Account Director: Susannah Keller
Account Director: Amanda Cruz
Account Manager: Lindsey Conklin
Account Executive: Tani Nelson
 
CGI Rendering: LAIKA/House
Director: Kirk Kelley 
Producer: Zilpha Yost
 
Retouching: Velvet Robot
Retoucher: Steve Keene
 
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Categories: Food

BBDO New York, Thu, 14 Feb 2013 11:52:38 GMT