Mars Wrigley partnered with BBDO New York and Arts & Sciences to invite 50,000 fans to a virtual first look at M&M'S Super Bowl ad
M&M'S is inviting fans to be the first to virtually preview the brand's 30-second Super Bowl ad for the first time ever. Audiences can tune in - on 3rd February at 9:00am EST - via Zoom, to watch as M&M'S beloved spokescandy, Yellow, takes centre screen to host the premiere. He will also be joined by a few surprise guests throughout the premiere, including M&M'S racing partner, Coach Joe Gibbs.
"M&M'S believes fun and humour can actually have the power to bring us closer together," said Sarah Long, chief marketing officer, Mars Wrigley North America. "In a year when so many of us have connected virtually, premiering the M&M'S Super Bowl ad on a virtual platform was the perfect way to share our latest campaign evolution, while building on Mars Wrigley's purpose to create better moments that make the world smile." In anticipation of the reveal, fans can catch the brand's ad teaser on YouTube, and visit the website to learn how the first 50,000 people to register will get to preview M&M'S ad live on 3rd February.
The new 30-second spot, produced by BBDO New York, will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021. This will be M&M'S sixth Super Bowl ad in the past decade.