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M&M'S Hosts Virtual Super Bowl LV Ad Premiere

Awards and Events 136 Add to collection

Mars Wrigley partnered with BBDO New York and Arts & Sciences to invite 50,000 fans to a virtual first look at M&M'S Super Bowl ad

M&M'S Hosts Virtual Super Bowl LV Ad Premiere
M&M'S is inviting fans to be the first to virtually preview the brand's 30-second Super Bowl ad for the first time ever. Audiences can tune in - on 3rd February at 9:00am EST - via Zoom, to watch as M&M'S beloved spokescandy, Yellow, takes centre screen to host the premiere. He will also be joined by a few surprise guests throughout the premiere, including M&M'S racing partner, Coach Joe Gibbs.

"M&M'S believes fun and humour can actually have the power to bring us closer together," said Sarah Long, chief marketing officer, Mars Wrigley North America. "In a year when so many of us have connected virtually, premiering the M&M'S Super Bowl ad on a virtual platform was the perfect way to share our latest campaign evolution, while building on Mars Wrigley's purpose to create better moments that make the world smile." In anticipation of the reveal, fans can catch the brand's ad teaser on YouTube, and visit the website to learn how the first 50,000 people to register will get to preview M&M'S ad live on 3rd February.

The new 30-second spot, produced by BBDO New York, will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021. This will be M&M'S sixth Super Bowl ad in the past decade.

For more information, visit M&M'S website or follow them on Facebook, Twitter and Instagram.

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Client: M&M’s, Mars Wrigley

Global VP – Brands, Content & Media: Rankin Carroll

VP, Marketing North America: Sarah Long

Senior Brand Director: Allison Miazga Bedrick

Brand Content & Communications Architect: Chris Brody


Creative Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Global Executive Creative Director: Tim Bayne

Senior Creative Directors: Corey Rakowsky and Kleber Menezes

Creative Directors: Jessica Rello, Jenn Tranbarger and Matt Vescovo

EVP, Group Executive Producer: Amy Wertheimer

Executive Producer: Sofia Doktori Handler

Senior Music Producer: Julia Millison

Business Manager: Shelly Bloch

CEO & President: Kirsten Flanik

EVP, Global Account Leader, Mars Inc: Susannah Keller

EVP, Senior Director: Lisa Piliguian

SVP, Account Director: Ashley Gill

Account Director: Rebecca Orlandi

Account Manager: Taylor Baird

Account Executive: Jessica Dunne


Production Company: Arts and Sciences

Director: Matt Aselton

Executive Producer: Zoe Odlum

Managing Partner: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Director of Photography: Malik Sayeed


Editorial: Mackcut

Editor: Ian Mackenzie

Assistant Editor: Cooper McLane

Executive Producer: Gina Pagano

Animation/VFX: House Special

Executive Producer: Lourri Hammack

Animation Director: Kirk Kelley

Senior Producer: Zilpha Yost

Post production

Colour: Company 3

Colourist: Tim Masick

Producer: Kevin Breheny

Music and Sound

Audio: Heard CIty

Mixers: Keith Reynaud and Phil Loeb

Producer: Sasha Awn

Music: Human

EP: James Wells

Composer: Matthew O’Malley

Creative Lead: Morgan Visconti & Matthew O’Malley

Categories: Food, Confectionery

BBDO New York, Wed, 27 Jan 2021 16:40:40 GMT