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M&M's Fight U.S. Movie Theatre Phone Users

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Brand's 'spokescandies' haplessly try to save the world in BBDO New York PSA

M&M's Fight U.S. Movie Theatre Phone Users

M&M’S has just launched a new public service cinema campaign to run in movie theatres across the USA. The campaign includes a fun :40 PSA film, as well as in-lobby posters designed to encourage movie goers to silence their cellphones in the theatre.
 

 

This represents the first time all six beloved M&M’S spokescandies have been featured together in one spot – as you’ll see, they band together in a mock-movie trailer where they try to save the world and one another.  Unfortunately, they’re interrupted by someone’s cell phone ringing, leaving some of the spokescandies literally hanging.

 
The accompanying in-theatre posters reinforce the cinema motif of this campaign, with Red and Yellow in starring roles.

 


 

Credits


Cinema Trailer
 

Agency: BBDO New York
Client: Mars/M&M’S
Title: “Trailer”

 
Chief Creative Officer: David Lubars
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Senior Producer: Regina Iannuzzi
Junior Producer: Samantha Errico
 

Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson


Production Company: Traktor
Director: Traktor/Sam
Producer: Richard Ulfvengren
Head of Production: Rani Melendez

 
VFX House: Laika/House
EP/President: Lourri Hammack      
Animation Director: Kirk Kelly 
Producer: Zilpha Yost
Producer: Julie Ragland
Edit House: PS260
Editor: Maury Loeb
Editor: Ned Borgman
Assistant Editor: Matt Posey
Assistant Editor: Colin Edelman
Senior Producer: Laura Patterson
 

Poster


Agency: BBDO New York
Client: Mars/M&M’S
Title: “Teeth”

 
Chief Creative Officer: David Lubars
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Art Director: Jonathan Bjelland
Art Director: Vanessa Castaneda
Copywriter: Tifanni Lundeen

 
Executive Art Producer: Betsy Jablow
Print Production Manager: Michael Musano
Retoucher: Steve Lakeman

 
Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson


CGI Rendering: Laika
Animation Director: Kirk Kelly 
Producer: Zilpha Yost

 
Illustrator: Michael Koelsch      
 

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BBDO New York, Wed, 15 Jan 2014 12:05:25 GMT