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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

M&M's Encourages People at Home to Colour Their Way to TV

14/05/2020
Advertising Agency
New York, USA
272
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M&M’s is helping people find entertainment and connection during these shelter-at-home times
To bring a sense of togetherness to people all over the country, chocolate brand M&M's is inviting fans to colour a page from a digital Colouring Book and submit for a chance to have their artwork become a part of the next M&M’s commercial.

Check out the colouring book website where fans can submit their artwork.

Every picture coloured will correspond to a dedicated frame within the new M&M’s commercial that is set to launch in June. This is a unique opportunity that gives consumers the chance to come together to be part of the experience, and have their submission featured within the animated spot.

The new TVC that will follow next month from BBDO New York will feature Red and Yellow, thanking Americans for working together over the past couple of months to help each other out, at a time when it has been needed the most.

Submissions will be accepted through to 17th May, with M&M's reaching out with the final spot next month.
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