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Creative in association withGear Seven
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M&M’S Are Filling Your Favourite Candy with Ghosts for Halloween
30/10/2017
Group745
Advertising Agency
Auckland, New Zealand
54
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The haunting will take place in NZ’s #1 haunted location over 13 days
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On Friday 13th, M&M’S NZ will begin pre-haunting boxes of M&M’S in preparation for the Halloween season.The haunting procedure will use time-proven techniques to cram as many ghosts into the candy as possible, and the entire thing will be aired as the world’s longest ever live broadcast event. The haunting will take place in NZ’s #1 haunted location over 13 days, and the boxes will be available for purchase at hauntedmms.co.nz in three levels of Hauntedness (Lightly Haunted, Mediumly Spooky, and Extra Super Creepy), depending on where they are placed in the mansion. 


 
Paranormal consultant, and general ghost pest, Mark Wallbank is overseeing proceedings to ensure the candy leaves the house with as many ghosts, ghouls, and poltergeists in it as possible.

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Agency / Creative
Work from Colenso BBDO
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