Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Mizone and Y&R Shanghai's New TV Campaign Encourages Us All to Fly to Fitness



The water brand wants to reconnect with a younger audience and challenge them to overcome procrastination and get fit

Mizone and Y&R Shanghai's New TV Campaign Encourages Us All to Fly to Fitness
Mizone’s brand message has evolved from restoration to propulsion in its latest TV campaign from Y&R Shanghai, as the isotonic drink’s iconic ‘tilt-man’ device is replaced by hundreds of flying college students.

Having communicated Mizone’s everyday restorative qualities for a few years, the brand is looking to build a deeper bond with younger people, encouraging them to be proactive. As the TVC’s young characters try to find excuses to procrastinate, they are propelled forward, quite literally, by a giant Mizone.
Danone Water China Chief Marketing Officer, Margaret Chen commented: "We are very proud of this new work that happened after a close collaboration with Y&R and we hope that this new film will help build more brand love with the youths of China".


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
VMLY&R Asia, Thu, 20 Apr 2017 09:21:47 GMT