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Mix Your Own 'Great Beats Of America' In McDonalds Campaign

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Razorfish and Mcasso let users to create their own mix for 'Great Tastes Of America'

Mix Your Own 'Great Beats Of America' In McDonalds Campaign
Mcasso were asked by Razorfish to provide the music for a new online campaign for McDonald’s ‘Great Tastes Of America’.

To be shown on the front page of McDonalds.co.uk over the next 5 weeks – users are offered the chance to mix various Hip Hop beats and loops representing 5 different American Cities. Each week, users can alternate between the various beats, loops and sounds available to play with and mix in real time.

Mcasso composed a variety of beats, loops and sound effects in 5 different Hip Hop styles, beginning with the Jazz-influenced Chicago scene in week 1 and ending with a Soulful Memphis style in week 5. 

Each city represents a unique burger that’ll be available in McDonald’s restaurants across the UK.

Have a play and create your own mix at http://www.mcdonalds.co.uk/
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Categories: Food, Convenience

Mcasso, Thu, 01 May 2014 09:25:52 GMT