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Mitsubishi's Pajero Sport Spot Takes Travel to the Next Level

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Richards Rose and Clockwork Films launch the campaign from director Justin McMillan

Mitsubishi's Pajero Sport Spot Takes Travel to the Next Level

Building on its Pajero Sport platform – Elevate Your Adventure, Mitsubishi Motors Australia’s new integrated campaign demonstrates how to make an entrance with its new flagship 4WD.

At campgrounds across Australia, the classic game of one-upmanship is alive and well. It’s here that we meet a typical campground king proudly perched on his fold-up throne and surrounded by all the latest gear. However, when a crafty couple arrive in their luxurious new Pajero Sport GSR, the balance of power quickly shifts as they casually step things up with outrageous camping essentials and take the great outdoors to another level. A streetwise original score by Song Zu heightens the humour, confirming the Pajero Sport GSR seriously has it all, and then some.

The campaign is now live on national free-to-air broadcast, digital and social platforms, as well as OOH, radio and in dealerships.

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Client

Client: Mitsubishi Motors Australia

Director – Marketing & Operations: Rob Nazarri

General Manager – Marketing & Product Strategy: Oliver Mann

Senior Manager Marketing Communications: Karen Bradley

Group Marketing Manager: Amy Hooper

Marketing Manager – Brand: Kate Sellar

Agency

Creative Agency: Richards Rose

Founding Partner & Executive Creative Director: Adam Rose

Senior Art Director: Liam Hillier

Senior Copywriter: Dominic McCormack

Senior TV Producer: Amber Quin

Group Account Director: David Hallett

Senior Finished Artist: Alistair Donald

Production

Production Company: Clockwork Films

Director: Justin McMillan

Producer: Alan Robinson

DOP: Earle Dresner

Editor: Lucas Vazquez

Post Production

Post Production: White Chocolate

Sound Studio: Song Zu

Music Composition: Song Zu

Casting: Stevie Ray

Genres: People, Storytelling, Comedy

Categories: Automotive, Cars

Clockwork Films, Wed, 08 Jun 2022 09:52:18 GMT