Mitsubishi Motors UK Imagines a Sanctuary for Overworked Humans
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Golley Slater, Fresh Film and Stonedogs create a tongue-in-cheek campaign for the Mitsubishi ASX
Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new campaign to promote its ASX model.
The film is shot in a mockumentary-style and directed by an experienced mockumentary director Sami Abusamra.
The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an overworked human sanctuary filled with accountants, chefs and supermarket cashiers.
The tongue-in-cheek spot focuses on the rehabilitation of one accountant, ‘Colin’, as the final scene shows the Mitsubishi ASX reuniting him with his family, perfectly parodying the inspirational tone of animals being released back into the wild.
Boutique VFX and finishing house, Stone Dogs, was tasked with creating a grade to complement the film, as well as completing the online and VFX work - which required clean-up, stabilisation, and signs being composited around the fictional sanctuary to bring the campaign idea to life.
Brian Carbin, Co-Founder and Flame Artist at Stone Dogs, comments: "It was great to work with director Sami Abusamra, producer Amanda Lowit and the talented team from Golley Slater Cardiff - Dave Abbott, Paul Williams (Creative Directors), Sophie Young (Account Director), Mike Leeson (MD) and the clients from Mitsubishi Motors in the UK on this digital content for the Mitsubishi ASX.”
The Stone Dogs team worked closely with Sami/Amanda and the agency to deliver what I think will be a well-received bit of fun and creative filmmaking.
ASX digital content includes 60-second, 30-second, and 10-second cut downs.
Advertiser: Mitsubishi Motors UK
Post Production / VFX
Grade: Kenny Gibb
Online: Brian Carbin
Post Production Company: Stone Dogs
Producer: Joe West
VFX: Brian Carbin
Director: Sami Abusamra
Producer: Amanda Lowit
Production Assistants: Jade Mullem
Production Company: Fresh Films
Production Manager: Louise Jackson
Editor: Hettie @Gorilla Editors
Creative Agency: Golley Slater Cardiff
Account Director: Sophie Young
Creative Director: Dave Abbott/Paul Williams
Managing Director: Mike Leeson
Genres: Documentary, Comedy, Visual VFX
Categories: Automotive, CarsStone Dogs, Wed, 02 Jan 2019 09:27:00 GMT