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Mitsubishi Motors UK Imagines a Sanctuary for Overworked Humans

Creative 402 Add to collection

Golley Slater, Fresh Film and Stonedogs create a tongue-in-cheek campaign for the Mitsubishi ASX

Mitsubishi Motors UK Imagines a Sanctuary for Overworked Humans
Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new campaign to promote its ASX model. 

The film is shot in a mockumentary-style and directed by an experienced mockumentary director Sami Abusamra.

The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an overworked human sanctuary filled with accountants, chefs and supermarket cashiers.

The tongue-in-cheek spot focuses on the rehabilitation of one accountant, ‘Colin’, as the final scene shows the Mitsubishi ASX reuniting him with his family, perfectly parodying the inspirational tone of animals being released back into the wild.


Boutique VFX and finishing house, Stone Dogs, was tasked with creating a grade to complement the film, as well as completing the online and VFX work - which required clean-up, stabilisation, and signs being composited around the fictional sanctuary to bring the campaign idea to life.

Brian Carbin, Co-Founder and Flame Artist at Stone Dogs, comments: "It was great to work with director Sami Abusamra, producer Amanda Lowit and the talented team from Golley Slater Cardiff - Dave Abbott, Paul Williams (Creative Directors), Sophie Young (Account Director), Mike Leeson (MD) and the clients from Mitsubishi Motors in the UK on this digital content for the Mitsubishi ASX.”

The Stone Dogs team worked closely with Sami/Amanda and the agency to deliver what I think will be a well-received bit of fun and creative filmmaking.  

ASX digital content includes 60-second, 30-second, and 10-second cut downs.
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Client

Advertiser: Mitsubishi Motors UK

Post Production / VFX

Grade: Kenny Gibb

Online: Brian Carbin

Post Production Company: Stone Dogs

Producer: Joe West

VFX: Brian Carbin

Production Company

Director: Sami Abusamra

Producer: Amanda Lowit

Production Assistants: Jade Mullem

Production Company: Fresh Films

Production Manager: Louise Jackson

Offline

Editor: Hettie @Gorilla Editors

Creative Agency

Creative Agency: Golley Slater Cardiff

Account Director: Sophie Young

Creative Director: Dave Abbott/Paul Williams

Managing Director: Mike Leeson

Genres: Documentary, Comedy, Visual VFX

Categories: Automotive, Cars

Stone Dogs, Wed, 02 Jan 2019 09:27:00 GMT