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Mitsubishi Motors Give Newborns Their 'First Ride' Home
10/04/2014
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180 LA work with Mitsubishi to give 3 Newborn babies their first, safe ride home.
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Three New York City area infants will be making their inaugural ride home in one of America’s safest SUV/crossovers as part of Mitsubishi Motors’ “First Ride” event – a program that focuses on creating awareness and educating parents on child safety.

“Every day, thousands of newborns in New York City and around the nation leave hospitals in infant car seats and head home for the first, most important time,” says Jessica Robinson, Engineer, Vehicle Verification and Testing at Mitsubishi Motors R&D of America, Inc. “However, most people don’t realize that 73 percent of all child safety seats are not installed or used properly nor do they consider the safety of the actual car driving them home.”

Instead of making the journey home through the streets of New York City in a taxi – an experience that does not legally require a car seat – the parents participating in Mitsubishi Motors’ “First Ride” event opted for a ride home from the hospital with their new bundles of joy in a fully-equipped 2014 Mitsubishi Outlander – an Insurance Institute for Highway Safety (IIHS) highest-rated “Top Safety Pick+” vehicle piloted by professional drivers. Their touching personal stories have become a series of short web films that contrast the craziness of the streets of the big city, with the calm, precious moments shared between three newborns and their parents.



Credits


Executive Producer, Partner: Kate Oppenheim

Creative Director, Partner: Josh Nussbaum

Production Sound Mixer: Aaron Miller

Casting Company: Nina Day Casting

Shoot Location: New York, NY


Editorial 

Editorial Company: Melvin

Editor: Dave Groseclose, Jeffrey Elmont

Producer: Brian Scharwarth

Completion/Special Effects

Colorist: Dave Groseclose


Recording Mix

Recording Studio: ELEVEN SOUND 

Mixer: Ben Freer

Producer: Jeri Low

Executive Producer: Suzanne Hollingshead


Music/Sound Design 

Composer: Andy Park, Dave Groseclose


Client Credits

Executive Vice President, Sales Division: Don Swearingen

Director, Marketing: Francine Harsini

Manager, Media & Advertising: Josie Song

Manager, Budget Control Marketing: Kathy Seshiki

Specialist, Interactive Marketing: Vanessa Lam

Credits
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