Pirates on the high seas is the setting of Ubisoft’s latest installment of their popular video game franchise “Assassin’s Creed,” which was unveiled this week, and the game-maker has tapped Mistress, the independent creative agency based here, to assist the company in marketing the new product.
In development for over two years, Assassin’s Creed® IV Black Flag will be released on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PlayStation®4 from Sony Computer Entertainment Inc., Nintendo’s Wii U™ system, Windows PC and other next generation consoles. Assassin’s Creed IV Black Flag will be available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Nintendo’s Wii U™ system on October 29, 2013.
Mistress has been engaged to create a television campaign that will launch in the fall of 2013.
"Working with Ubisoft on their fabled Assassin's Creed franchise is like a dream come true for Mistress,” says Jens Stoelken, partner at the agency. “It's a stellar opportunity for Mistress to tell compelling stories that resonate with consumers and it also fits our project based positioning while continuing to build our portfolio of exciting entertaining brands."
Assassin’s Creed IV Black Flag tells the story of Edward Kenway, a young British man with a thirst for danger and adventure, who falls from privateering for the Royal Navy into piracy as the war between the major Empires comes to an end. Set at the dawn of the 18th Century, the game features some of the most infamous pirates in history, such as Blackbeard and Charles Vane, and takes players on a journey throughout the West Indies during a turbulent and violent period of time later to become known as the Golden Age of Pirates.