MISSION Group Acquires Innovationbubble

MISSION (The MISSION Group plc), the alternative Group for ambitious brands, announces the acquisition of Innovationbubble, the international psychological insights and behavioural solutions consultancy.

Innovationbubble will sit at the heart of the Group’s business model, extending the expertise and capabilities that it provides to its global network of Agencies through the ‘MISSION Advantage.’ The consultancy provides research and advice to a growing portfolio of clients from blue-chips including Asda, Aviva, HSBC and a number of leading pharmaceutical businesses, to high profile brands such as Diesel and SpaceNK, to help them better understand what drives the behaviour of their customers and ultimately how to improve marketing activity.

James Clifton, chief executive of The MISSION Group plc, commented: “MISSION has a strong track record of integrating earning accretive acquisitions, broadening the Group’s range of services, geographic reach and sector expertise. I believe the Covid-19 pandemic will present exciting new opportunities for our business and this acquisition is early testament to our ambitions. We are delighted to welcome the Innovationbubble team into MISSION. In the current environment, their unique insight into customer psychology and behaviour is hugely valuable as businesses look to capitalise on the shifting trends we have seen during these unprecedented times. I am confident their expertise will be an important addition to the suite of services we offer our clients through MISSION Advantage and look forward to working with Dr Simon and the team.”

Dr Simon Moore, CEO of Innovationbubble, said: “MISSION is a fantastic business and the collaborative culture and entrepreneurial spirit which the Group has fostered made them the natural partner for us. We are looking forward to becoming part of MISSION and excited to be working with James and the team as the Group continues to build on its impressive growth to date.”

David Morgan, chairman of MISSION, added: “In an enormously challenging environment, MISSION has thus far performed remarkably well as a business and the complementary acquisition of Innovationbubble is further testament of the Group’s ability to identify opportunity and act decisively.”

The financial terms of this acquisition are undisclosed.