Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Mirum Hong Kong Nabs a Rainbow of Awards at MARKies

Awards and Events 0 Add to collection

Going home with two gold, one silver and two bronze trophies

Mirum Hong Kong Nabs a Rainbow of Awards at MARKies

It was a successful night at Marketing Magazine’s MARKies awards for Mirum Hong Kong. The awards night pitted the best works of Hong Kong’s agencies against each other in an event that celebrated creativity, effectiveness and execution.

Mirum kicked off the night by taking the first gold trophy for “Best Idea - Apps” thanks to its modern take on the Christmas card in their Starbucks “Twinkle Surprise” campaign. The Starbucks campaign, which allowed customers to create a holographic greeting video from the Starbucks app, proved to be a real success going on to collect silver for “Best Use of Apps” and bronze for “Best Idea – Mobile”.

Mirum’s other gold winning idea was its Magic Mirror and Charme Table for jewellers Chow Sang Sang. The innovative idea that used technology to make jewellery shopping more engaging and efficient landed Mirum the gold trophy for “Best Idea – Retail”. Rounding out the swag of awards was a bronze trophy in the “Best Use of Apps” category for ‘My Hong Kong Guide’, a digital guidebook that Hong Kong tourists can use on different platforms and social media.

Mirum Hong Kong GM of Group Business Leo Tsui was on hand to help carry the haul of trophies.

“We’re delighted that Mirum’s work for Starbucks and Chow Sang Sang has been recognised as the most creative, effective and best executed ideas in Hong Kong. We look forward to producing more innovative award winning work for all our clients,” he said.

Mirum Hong Kong MARKies Award winners:

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Tue, 05 May 2015 05:02:00 GMT