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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Miranda Cosgrove, Cartman and Johnny Konxville Reimagine the Halo Theme Song for Paramount+

31/01/2022
Advertising Agency
New York, USA
1.2k
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David Shane directs all star cast in epic Droga5 campaign voiced by Grammy winner Tim McGraw

Droga5 has announced its latest work with Paramount+.

Last year, Paramount+ took over the Super Bowl with a ground breaking campaign featuring over 30 stars from iconic film, tv, sports, and news series coming together to climb the fabled Mount Paramount.

And just this past weekend, Droga5 returned to the mountain during the AFC Championship game with its latest spot, 'Bonfire.' The spot is a nod to the highly anticipated Halo series coming to Paramount+ later this year, with the creative having a little bit of fun with the Halo theme song. It stars iCarly's Miranda Cosgrove, Halo's Pablo Schreiber, The Good Fight's Audra McDonald and Christine Baranski, Reno 911's Thomas Lennon, South Park's Cartman, Jackass' Johnny Knoxville, NFL superstars Matt Judon and Jalen Hurts and more talent from across Paramount+ titles. The campaign is also voiced over by the one and only Grammy Award winner Tim McGraw. 

Droga5 also brought back notable comedy director David Shane to build on the momentum of year one and help seamlessly craft this evolution of the story

The campaign will run over approximately two months and include high impact spots during the Winter Olympics, March Madness, NBA All Star Game, The Grammy Awards, Good Morning America, American Idol, This is Us, The Walking Dead premiere, MLB opening night and other high impact moments in the first quarter of 2022. 

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