After a long, cold winter felt throughout the country, the first day of spring is something many are looking forward to. To celebrate spring, Miracle-Gro is inviting growers everywhere to reconnect with their garden via @Miraclegro and the first-of-its-kind crowdsourced #springmoji garden. Beginning Friday, March 20, the brand will plant the world’s biggest digital garden using custom code from the hugely popular emojitracker.com. To bring the garden to life, Miracle-Gro and its agency 360i formed an exclusive partnership with renowned developer mroth (Matthew Rothenberg) of emojitracker.
Every time a new plant-based emoji is used on Twitter, Miracle-Gro will ‘plant' an emoji in its digital garden, building the world’s first global community garden to inspire millennial, urban consumers to begin growing. To participate, tweet one of 12 spring garden Emoji, or #springmoji, and watch them grow here: http://www.springmoji.com (site goes live 3/20/15 at sunrise east coast time).
Head of TV / Production: Joe Jaffe
Account Management: Laura Walker (Supervisor)
Art Director: Alex Shulhafer, Gustavo Sato
Chief Creative Officer: Pierre Lipton
Client Servicing: Janique Helson
Copywriter: Daniel Bremmer, Amy Werblin, Anna Wehr
Creative Agency: 360i
Executive Producer: Patrick Soria
Group Creative Director: Megan Skelly
Head of Technology: Layne Harris
Producer: Ruben Emmanuel
Production Assistant: Matthew Rothenberg
Strategy Director: Adam Swann
Categories: Home Appliances, Gardenlbbonline.com, Fri, 20 Mar 2015 11:39:31 GMT