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Miracle-Gro Is Going To Plant The World’s First Emoji Garden via Tweets

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Smart 360i campaign involves partnership with mroth of emojitracker

Miracle-Gro Is Going To Plant The World’s First Emoji Garden via Tweets

After a long, cold winter felt throughout the country, the first day of spring is something many are looking forward to. To celebrate spring, Miracle-Gro is inviting growers everywhere to reconnect with their garden via @Miraclegro and the first-of-its-kind crowdsourced #springmoji garden. Beginning Friday, March 20, the brand will plant the world’s biggest digital garden using custom code from the hugely popular emojitracker.com. To bring the garden to life, Miracle-Gro and its agency 360i formed an exclusive partnership with renowned developer mroth (Matthew Rothenberg) of emojitracker.

Every time a new plant-based emoji is used on Twitter, Miracle-Gro will ‘plant' an emoji in its digital garden, building the world’s first global community garden to inspire millennial, urban consumers to begin growing. To participate, tweet one of 12 spring garden Emoji, or #springmoji, and watch them grow here: http://www.springmoji.com (site goes live 3/20/15 at sunrise east coast time).


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Client

Brand: Miracle-Gro

Head of TV / Production: Joe Jaffe

Creative Agency

Account Management: Laura Walker (Supervisor)

Art Director: Alex Shulhafer, Gustavo Sato

Chief Creative Officer: Pierre Lipton

Client Servicing: Janique Helson

Copywriter: Daniel Bremmer, Amy Werblin, Anna Wehr

Creative Agency: 360i

Executive Producer: Patrick Soria

Group Creative Director: Megan Skelly

Head of Technology: Layne Harris

Producer: Ruben Emmanuel

Production Assistant: Matthew Rothenberg

Strategy Director: Adam Swann

Categories: Home Appliances, Garden

lbbonline.com, Fri, 20 Mar 2015 11:39:31 GMT