Ministry of Social Development Appoints VMLY&R New Zealand for Campaign to Stop Family Violence
VMLY&R will commence work with MSD immediatelyMSD has appointed VMLY&R New Zealand as its agency partner for the next evolution of the "It's not OK" campaign.
Marama Edwards, group general manager of community partnerships and
programmes at MSD: "We were looking for innovative thinking and a fresh
approach to evolve our behavior change thinking. The VMLY&R team
impressed us with their deep understanding of the audience, creativity
and refreshing ways of working. Reducing family violence is a priority
for MSD and we are looking forward to working closely with VMLY&R on
this important campaign."
Says Fleur Head, acting managing
director, VMLY&R New Zealand: "We love collaborating with passionate
and forward-thinking clients and we feel humbled and appreciative to be
trusted to partner with the great team at MSD on this important work."
view more - Hires, Wins & BusinessVMLY&R New Zealand, Fri, 14 Dec 2018 01:48:40 GMT