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Ministry of Social Development Appoints VMLY&R New Zealand for Campaign to Stop Family Violence

14/12/2018
Advertising Agency
Auckland, New Zealand
196
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VMLY&R will commence work with MSD immediately
MSD has appointed VMLY&R New Zealand as its agency partner for the next evolution of the "It's not OK" campaign.
 
Says Marama Edwards, group general manager of community partnerships and programmes at MSD: "We were looking for innovative thinking and a fresh approach to evolve our behavior change thinking. The VMLY&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working.  Reducing family violence is a priority for MSD and we are looking forward to working closely with VMLY&R on this important campaign."
 
Says Fleur Head, acting managing director, VMLY&R New Zealand: "We love collaborating with passionate and forward-thinking clients and we feel humbled and appreciative to be trusted to partner with the great team at MSD on this important work."
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