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Ministry of Defence Marks VE Day 75 on the Piccadilly Lights

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Ocean Outdoor displays simple message to reflect on VE day

Ministry of Defence Marks VE Day 75 on the Piccadilly Lights
On VE Day 8th May 1945, huge crowds gathered in London’s Piccadilly Circus to celebrate the end of World War II in Europe. Cheerful Londoners celebrated in their thousands, crammed onto vans and buses, their exuberance captured on film and camera.

Seventy-five years on, Piccadilly remains eerily quiet as Britain marks 75 years since the end of the war in lockdown with government measures to ensure people stay at home still in place.

Plans for a veteran’s parade and street parties across the country have been slimmed down, replaced with virtual celebrations, a doorstep singalong of Vera Lynn’s classic We’ll Meet Again and an historic televised address from Her Majesty The Queen at 9pm, the moment her father, King George VI gave his address in 1945.

To suitably reflect the low key 75th anniversary given the current restrictions on social gatherings, the Ministry of Defence and the Royal British Legion displayed a tribute to all Second World War heroes on the Piccadilly Lights. It was a simple message: “Thank you to our Second World War Veterans. We’ll Meet Again,” - another reference to Vera Lynn’s wartime anthem which famously rallied the nation.

The MOD salute was accompanied by a single black and white photograph of men and women crowded onto a van as they joined the 1945 Victory in Europe celebrations.

The screen space was donated by Landsec which owns the Piccadilly Lights and planned by Ocean Outdoor.
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Categories: Awareness, Corporate, Social and PSAs

Ocean Outdoor, Mon, 11 May 2020 10:08:17 GMT