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Minimalist Design Makes Heinz Spookier for Halloween

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BBH print and social ad plays off the insight that tomato ketchup works brilliantly as fake blood

Minimalist Design Makes Heinz Spookier for Halloween
We all know that Heinz ‘Makes It Better’, but at this time of year when the ghosts, ghoulies and vampires come out to play, Heinz ‘Makes It Spookier’. 

A print and social ad by BBH London for the famous red sauce, ‘Fangs’ plays off the insight that kids use Tomato Ketchup as fake blood. 

Chips become vampire fangs in the pared-back execution and the tomato ketchup’s iconic label gets a spooky-season twist.

It’s dinner time...  

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Heinz Marketing & Brand Build Lead: Matthew Mill

Heinz Marketing Manager: Francesca Mattiussi

BBH Creative Team: Gabs Old, Josh Steele, Oli Short

BBH Creative Director: Nick Kidney, Kevin Stark

BBH Strategist: Lucy Moody

BBH Account Director: Lucy Porter

BBH Account Manager: Rich Small

BBH Producer: Aine Donovan

Photographer: Dan Matthews

Typographer: Sefton Quest

Illustrator: Christian Tunstall

Media agency: Starcom

Categories: Food, Sauces and Spreads

BBH London, Thu, 31 Oct 2019 11:05:05 GMT