Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

MINI Spreads Some Big Love for Latest Campaign

Creative 433 Add to collection

Anomaly London worked with Iconoclast and director Clement Durou for the campaign

MINI Spreads Some Big Love for Latest Campaign

Anomaly captures the joy of driving a MINI for joyful latest campaign. People from all walks of life settle their differences to spreads Mini’s message of ‘Big Love’, from the very beginning right up to the latest model. 

MINI said of the project: 

AT MINI, WE ARE ALL ABOUT BIG LOVE.

BIG LOVE IS OPEN-HEARTED, OPTIMISTIC & CELEBRATES THE BEAUTY OF DIFFERENCES.

BIG LOVE sees richness in diversity.

BIG LOVE believes that although we are all different, we are pretty good together.

Our cars are built with BIG LOVE; cars for everyone to express themselves differently.

For us, BIG LOVE is a big deal, and so it's what our future commitments will be built on.

So stay tuned, there’s more BIG LOVE to come.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: Anomaly

Brand: MINI

Production Company: Iconoclast Berlin

Director: We Are From LA

Genres: People, Storytelling

Categories: Automotive, Cars

Anomaly London, Wed, 03 Feb 2021 11:10:43 GMT