Saatchi & Saatchi London
Thu, 17 Apr 2014 13:57:42 GMT
In conjunction with the launch of the New 2014 MINI (F56) cars, MINI Malaysia celebrates the uprated power and legendary go-kart agility of its new models in an action-packed online video that pits man against MINI. Conceptualised by Saatchi & Saatchi Arachnid, the web video nudges MINI towards an edgier, performance-oriented demeanour.
In a first for the automotive brand, the MINI Cooper F56 competes against four extreme stuntmen in a battle waged on land, water and air. Each stunt person performs a range of tricks and maneuvers, with the MINI matching their skill on the road.
The stunt, filmed in Putrajaya, Malaysia, used a stock showroom-spec car completely devoid of any modifications driven by Ivan Khong, a rally driver, performance driving instructor and Malaysian Gymkhana Champion. The online video was filmed over two days without camera tricks, using only a Sony F700, two Canon 5D MK3s, ten GoPro cameras and two drone-mounted cameras.
The stuntmen featured are:
• Fizzy: A Top 10 Asian Extreme Sports Championship BMX freestyle rider
• Shuk: Malaysia's first pro Flyboard performer and instructor
• Rizlan: A Paramotor pilot and member of Malaysia's pioneer North Pole Free Fall Expedition
• Nasa: Skydiver and BASE jumper with over 200 jumps to date
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Categories: Automotive, CarsSaatchi & Saatchi London, Thu, 17 Apr 2014 13:57:42 GMT