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MINI Malaysia Pits Man Against Machine

17/04/2014
Advertising Agency
London, UK
41
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Saatchi & Saatchi Arachnid shoot a stunt-filled video showcasing the MINI's capabilities

In conjunction with the launch of the New 2014 MINI (F56) cars, MINI Malaysia celebrates the uprated power and legendary go-kart agility of its new models in an action-packed online video that pits man against MINI. Conceptualised by Saatchi & Saatchi Arachnid, the web video nudges MINI towards an edgier, performance-oriented demeanour.

In a first for the automotive brand, the MINI Cooper F56 competes against four extreme stuntmen in a battle waged on land, water and air. Each stunt person performs a range of tricks and maneuvers, with the MINI matching their skill on the road.

The stunt, filmed in Putrajaya, Malaysia, used a stock showroom-spec car completely devoid of any modifications driven by Ivan Khong, a rally driver, performance driving instructor and Malaysian Gymkhana Champion. The online video was filmed over two days without camera tricks, using only a Sony F700, two Canon 5D MK3s, ten GoPro cameras and two drone-mounted cameras.

The stuntmen featured are:

• Fizzy: A Top 10 Asian Extreme Sports Championship BMX freestyle rider

• Shuk: Malaysia's first pro Flyboard performer and instructor

• Rizlan: A Paramotor pilot and member of Malaysia's pioneer North Pole Free Fall Expedition

• Nasa: Skydiver and BASE jumper with over 200 jumps to date



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