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MINI Malaysia Pits Man Against Machine

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Saatchi & Saatchi Arachnid shoot a stunt-filled video showcasing the MINI's capabilities

MINI Malaysia Pits Man Against Machine

In conjunction with the launch of the New 2014 MINI (F56) cars, MINI Malaysia celebrates the uprated power and legendary go-kart agility of its new models in an action-packed online video that pits man against MINI. Conceptualised by Saatchi & Saatchi Arachnid, the web video nudges MINI towards an edgier, performance-oriented demeanour.

In a first for the automotive brand, the MINI Cooper F56 competes against four extreme stuntmen in a battle waged on land, water and air. Each stunt person performs a range of tricks and maneuvers, with the MINI matching their skill on the road.

The stunt, filmed in Putrajaya, Malaysia, used a stock showroom-spec car completely devoid of any modifications driven by Ivan Khong, a rally driver, performance driving instructor and Malaysian Gymkhana Champion. The online video was filmed over two days without camera tricks, using only a Sony F700, two Canon 5D MK3s, ten GoPro cameras and two drone-mounted cameras.

The stuntmen featured are:

• Fizzy: A Top 10 Asian Extreme Sports Championship BMX freestyle rider

• Shuk: Malaysia's first pro Flyboard performer and instructor

• Rizlan: A Paramotor pilot and member of Malaysia's pioneer North Pole Free Fall Expedition

• Nasa: Skydiver and BASE jumper with over 200 jumps to date

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Genres: Action

Categories: Automotive, Cars

Saatchi & Saatchi London, Thu, 17 Apr 2014 13:57:42 GMT