Mon, 11 May 2015 11:38:26 GMT
Save The Children has launched a new online film, encouraging children to sign up for ‘Den Day’ (running from 29th May to 6th June) and let their imaginations run riot by transforming their sofas and school desks into magical dens.
Directed by Karen Cunningham from Pop-Up Films, the charming spot follows a group of youngsters in the planning and construction of their ‘architectural gem’, and is presented by a cheekily articulate young host in a style that parodies Grand Design’s Kevin McCloud.
Post-production on the film came from ENVY, who provided Flame and Grade work. Belgin Kaplan, Colourist at ENVY, comments: “In terms of the grade, Karen wanted to keep it natural, so we didn't stylise the film but picked some elements and colours to subtly create a greater depth and focus so the grade wouldn’t look too heavy. Our approach was to match all the shots and create a warm feeling. It was mainly shot on a nice sunny day but we enhanced that a little too.”
Developed around the notion that small people can have grand designs too, the initiative is aiming to raise money that will help save lives around the world.
Sukey Richardson, Producer at Pop-Up Films, comments: “It was a pleasure being involved in a project for such a worthy cause, Den Day enables children to have fun, be creative and help raise money for Save The Children.”
Den Day kicks off on 29th May and will run until 6th June so that schools, friends and families can all join in the fun.
Categories: Corporate, Social and PSAs, CharityENVY Advertising, Mon, 11 May 2015 11:38:26 GMT