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Mini Figurines Come to Life to Celebrate the Holiday Season in Spot for Harry & David Gifts

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Energy BBDO teams with director Daniel Addelson to demonstrate how Harry & David helps customers make moments of joy

Mini Figurines Come to Life to Celebrate the Holiday Season in Spot for Harry & David Gifts

On October 24, a holiday campaign created for Harry & David by Energy BBDO, in collaboration with the Harry & David in-house brand marketing team, will be introduced across a variety of media.

Called 'Moments in the Making', the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making.

The campaign will run on multiple platforms, including TV, social, email, and website, to create an integrated experience for holiday consumers. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season.

The spot was created using miniature, 3D-printed figurines that were hand-painted to look like the actors cast in the spot. Additional elements, like the snow and sparklers, were added in post-production. 

“Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, group president, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments.  We can’t wait for everyone to see it.”

“We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, co-chief creative officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.”

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Credits

Agency: Energy BBDO

Co-Chief Creative Officers: Josh Gross & Pedro Pérez

Creative Directors (Freelance): Erich Funke & Nick Cade

Head of Integrated Production: John Pratt

Producer (Freelance): Kelsey Barrentine

Executive Director of Music: Daniel Kuypers

Group Business Manager: Katie Rogulich

Senior Talent Business Manager: Brooke Bramson

Associate Talent Manager: Felipe Ramos

Project Managers: Rick Glatz (Freelance) & Richie Alday

Client Service Director: Anna Bleers

Account Supervisor: Rachel Broghammer

Strategy Director: Lauren Brown

Group Director, Integration Strategy: Leah Gritton

Junior Strategist: Justin DeJesus

Production Company: Vivamoneky

Director: Daniel Addelson

Executive Producer: Johnny Parker

Head of Production: Emil Lofgren

Editing Company: Uppercut

Editor: Micah Scarpelli

Assistant Editor: Sarah Welty

Head of Production: Lisa Sadek

MD: Lisa Houck

VFX: John Geehreng


Audio Company: Sonic Union

Mix Engineer: Rob Ballingall

Music Company: Barking Owl

Media Agency: Camelot

Media Strategy Lead: Alfred Van Hoven

Digital Operations & Strategy: Ann Do


Genres: Visual VFX

Categories: Food, Food Delivery Services

Energy BBDO, Fri, 22 Oct 2021 13:58:18 GMT